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2023 ECHL Hockey Summer Meetings presented by FEVO




The 2023 ECHL Hockey Summer Meetings presented by FEVO is an annual gathering of teams, league officials, and other stakeholders associated with the ECHL. The meetings serve as a platform for various discussions, planning, and decision-making processes that shape the future of the league.

The ECHL Hockey Summer Meetings provide an opportunity for team representatives to come together and discuss topics such as league operations, marketing strategies, sales development, and other important aspects of professional hockey.

The event is often attended by team owners, general managers, league executives, sponsors, and other influential figures within the hockey community. It serves as a forum for networking, sharing best practices, and fostering collaboration among the participants.

The presence of FEVO, a ticketing and fan engagement platform, suggests that the event may also focus on leveraging technology and innovative solutions to enhance the fan experience, ticketing processes, and overall engagement with supporters.

The choice of Las Vegas, NV, as the host city for the meetings offers participants the opportunity to enjoy the vibrant atmosphere and entertainment options that the city is known for. It also provides a suitable setting for networking and building relationships within the hockey industry.

Tuesday, June 27

2:00pm - 5:00pm | Ticket Sales Leadership Roundtable | Bryant Park    

     2:00pm - 5:00pm | Presidents & General Managers Roundtable | Park Terrace    

     3:30pm - 5:00pm | Third Party Licensing Roundtable | Midtown    
     Representatives from Nickelodeon, OT Sports, NBC Universal, and more will be on site    

     6:00pm - 8:00pm | Welcome Cocktail Reception & Vendors Showcase presented by Lippes Mathias LLP | Staten Island    

Wednesday, June 28
8:30am - 10:20am   |
State of the ECHL / G.O.A.L.: The Time Is Now   |
Staten Island

     Ryan Crelin - ECHL Commissioner    


10:30am - 11:20am   |
Personal Leadership: Work Smarter, Execute Faster & Lead by Example   |
Staten Island

     Steve McClatchy - Alleer Consulting    


11:30am - 12:45pm   |
Broadcaster Summit & Roundtable   |
Gramercy Park

     Matt Bowlsby - FloSports

  • 2022-23 FloSports Review
  • FloSports Platform & Technology Updates

     Jack Michaels - Edmonton Oilers

  • Beyond the Booth & into the Business
  • Prepare for your Careers
11:30am - 12:45pm   |
Finding New Revenue with Consumer Retail Products   |
Bryant Park

     Jasmine Buchanan - Oklahoma City Dodgers    

  • Best Practices for Increasing Sales for Both in Store and Online
  • Ways to Improve your Store Visually
  • Best Practices for Buying and Selling
  • Creative Ways to Increase Revenue in Season
11:30am - 12:45pm   |
Leading Relationships: Engage, Retain & Create a High Trust Culture   |
Park Terrace

     Steve McClatchy - Alleer Consulting

  • Lead High Performance Business Relationships
  • Engage your Employees & Retain your Top Talent
  • Lead, Don't Just Manage your Relationships
11:30am - 12:45pm   |
Let's Get Gritty with Groups!   |
Staten Island

     Gabriele Bendistis - Philadelphia Flyers

  • Packaging Strategies for Various Audiences
  • Groups as Ticket Drives to Supplement Community Relations
  • Bring your Group Packages to Life & Scale BIG!
1:00pm - 2:00pm   |
Boxed Lunch Provided   |
Gallagher's Steakhouse
2:15pm - 3:30pm   |
Patchboard Website Platform Introduction   |
Gramercy Park

     Ian Bolender - Patchboard

  • Tour of Admin Panel
  • Marketing Pixel & Conversion Tracking
  • Site Features
  • Content Posting


2:15pm - 3:30pm   |
Driving Sponsorship Revenue in the Current Landscape   |
Bryant Park

    Zack Shulkin - Mindshare    
    Melissa Cooney - SponsorCX    
    Kris McCarthy - FanSaves    
    Emily Lutz - Bellevue University

  • Understanding Sponsors Wants/Needs
  • The Changing Sponsorship Landscape
  • What Makes 2023 & Beyond Different.    

2:15pm - 3:30pm   |
Data Campaigns that Drive Results   |
Park Terrace

     Jane Obringer-Dunlap, Derek Thorneburg, James Elliot - StellarAlgo

  • Platform Functionality Review
  • Campaign Examples with Results
  • Creative and Calls to Action for the 2023-24 Season    

2:15pm - 3:30pm  |
Maximizing Group Revenue / ECHL Groupie Awards   |
Staten Island

     Jonathan Forsberg - Bridgeport Islanders

  • Tracking Group Sales Renewal Process
  • Using Technology to Maximize Groups
  • Best practices from the AHL, ECHL and MiLB
3:45pm - 4:45pm  |
2022-23 ECHL Annual Award Presentation   |
Staten Island

presented by SponsorCX


Thursday, June 29
9:00am - 10:15am   |
If You Theme It, They Will Come   |
Staten Island

     Annie Merovich - Ontario Reign | Heather Wojciechowski-DeCaire - Milwaukee Admirals    


10:30am - 11:45am   |
How User-Generated Content Can Elevate Social Media   |
Gramercy Park

     Neil Horowitz - Greenfly

  • There are Talented Content Creators Among your Fans
  • Generating ROI from Social and UGC
  • The Advantages Local Minor League Teams Have
  • Superfans are your Secret Weapon


10:30am - 11:45am   |
Transforming the Culture of Hockey   |
Bryant Park

     Rico Phillips - Ontario Hockey League

  • Connecting to the Non-Traditional Fan
  • Creating an Authentic Approach to Inclusion
  • The Buck Stops Here


10:30am - 11:45am   |
Maximizing Data Collection   |
Park Terrace

     Ian Bolender - Patchboard & Jane Obringer-Dunlap, Derek Throneburg, James Elliot - StellarAlgo

  • Tips and Tricks for Box Office Collection
  • Utilizing Your Website to Capture Leads
  • Updating Records to Identify Sales Opportunities


10:30am - 11:45am   |
Laying the Foundation for Successful B2B Sales Effort   |
Staten Island

     Kyle Daugherty - Oklahoma City Dodgers

  • Understand and Packaging Your Products to Fit Prospect Needs
  • Prospecting & Identifying B2B Sales Leads
  • Training for B2B Sales
  • Business Renewal and Retention
12:00pm - 1:00pm   |
Boxed Lunch Provided   |
Gallagher's Steakhouse
1:15pm - 2:30pm   |
That’s a Bull Strategy Cotton, Let’s See If It Pays Off For Them   |
Gramercy Park

     Andrew Green - Durham Bulls

  • Know Your Role: Who is your Team and What is its Voice?
  • Embracing the Bullshirt: Social Media is Weird. Embrace it!
  • Take Chances, Make Mistakes, Get Messi: Keep Learning and Experimenting with your Audience


1:15pm - 2:30pm   |
Game Ops: Creating Fun with a Team of One   |
Bryant Park

     Annie Merovich - Ontario Reign | Heather Wojciechowski-DeCaire - Milwaukee Admirals 

  • Season Preparation
  • Scripting Process
  • Gameday Process & Execution
  • Group Discussion of Best Practices


1:15pm - 2:30pm   |
Why Work for Our Team? Talent Recruitment and Retention   |
Park Terrace

     Steve DeLay - Ultimate Toolkit | Murray Cohn - MC Sports    


  • Conducting Group Interviews
  • Utilize Universities as Feeder Programs
  • Strategies to Retain your Top Talent


1:15pm - 2:30pm   |
The CBJ Way: Face to Face Selling During the Partial Plan Era   |
Staten Island

     Noah Skladan - Columbus Blue Jackets

  • Buying Trends & Product Development
  • Sales Philosophy & Training Methods
  • Capitalizing on Gameday & Improving Close Rates
2:45pm - 3:00pm  |
Closing Remarks   |
Staten Island

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