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2024 ECHL Hockey Summer Meetings presented by Fevo

2:00-5:00 p.m. | Ticket Sales Leadership Roundtable | Bryant Park

  • Tech Stacking | How to Win the Off-Season

2:00-5:00 p.m. | Presidents & General Managers Roundtable | Gramercy Park


3:30-5:00 p.m. | Third Party Licensing Q&A | Park Terrace

  • Representatives from OT Sports will be available to meet with teams and discuss licensed theme night opportunities for the 2024-25 Season

6:00-8:00 p.m. | Welcome Reception and Vendors Showcase presented by Prolific 1 | Staten Island

  • Teams will have the opportunity to mix and mingle amongst each other and industry vendors - Licensed Merchandise, Sales/Ticket Companies, etc.

8:30-10:20 a.m. | State of the League | Staten Island


10:30-11:20 a.m. | Emotional Intelligence for Team Performance | Staten Island


11:30 a.m.-12:45 p.m. | Broadcaster Summit & Roundtable | Gramercy Park

Bob McElligott - Radio Broadcaster, Columbus Blue Jackets

  • Building Trust/Relationship With Players/Coaches
  • Content Outside the Broadcast
  • Upbeat Broadcasts In The Face of Struggles

FloSports

  • 2023-24 FloSports Review
  • Platform & Technology Updates

11:30 a.m.-12:45 p.m. | Outbound Digital Marketing through Social Media for Sponsorship Lead Generation | Bryant Park

Alex Lewis - Director of Marketing, Spire Motorsports

  • Using Social Media to Generate Hot Leads
  • Creating a Seamless End-User Lead Gen Experience
  • Successful Tips for Making This Process Work for You

11:30 a.m. 12:45 p.m. | Selling A to (Gen)Z | Park Terrace

AJ Gioglio - Senior Manager, New Business Team, Arizona Diamondbacks

  • The 5 C’s of a Strong Sport Sales Candidate: Character, Camaraderie, Coachability, Commitment, “Can Take A Hit”
  • Selling The D-backs Is Just Like a Ticketing Appointment: Strong Pipeline, Authentic In-Person Connections, Showing Value To Close With WHY

11:30 a.m.-12:45 p.m. | How Your Organization Can Drive Group Sales Revenue While Creating Win-Wins in Your Community | Staten Island

Nathan Burger - Assistant Director, Group Sales, Orlando Magic

  • How to Uncover New Opportunities to Support Your Community
  • Empowering Sales Team to Innovate for Their Professional Gain
  • Maximizing Your Lead Generation and Cross-Selling Strategies
  • The Power of Teamwork to Provide Legendary Experiences

1:00-2:00 p.m. | Buffet Lunch Provided in Gallagher's Steakhouse


2:15-3:30 p.m. | Engaging Fans Outside of the Venue | Gramercy Park

Paul LaCaruba, Vice President, Strategy & Hockey Culture, National Hockey League

  • Overview of the NHL Street Program & Business Model
  • ECHL Club Opportunities to Integrate into Local Leagues
  • Value to ECHL Fan Development

2:15-3:30 p.m. | Growing Your Brand Through Lifestyle Merchandise Offerings | Bryant Park

Forward Madison FC
Conor Caloia - Chief Operating Officer
Chase Eagan - Vice President

  • The Three-Legged Stool: Community Engagement, Social Media & Merchandise
  • Developing Lifestyle Offerings: Your Brand, Local Art & Sourcing
  • Product Collaborations and Influencer Campaigns
  • 12 Month Merchandise Planning

2:15-3:30 p.m. | The Golden Age: Data-Driven Fan Engagement Strategies | Park Terrace

David Balog - Director of Strategy & Innovation, Vegas Golden Knights

  • How the Vegas Golden Knights Developed a Rich, Data-Driven Understanding of Its Fanbase
  • Profiling Fans to Personalize Communications and Tailor Products & Marketing Campaigns
  • Leveraging Data and Technology to Qualify Leads and Generate Revenue, Despite Low Inventory or Consistent Sell-Outs

2:15-3:30 p.m. | Sales Isn't a Dirty Word | Staten Island

Toni Will - General Manager, Kalamazoo Wings

  • Why Sales Is For Everyone
  • Getting Comfortable In Sales
  • Believing In Your Process

3:45-4:30 p.m. | 2023-24 ECHL Awards Presentation | Staten Island


4:45-5:45 p.m. | Women in Sports Networking Event | Park Terrace

Join us for the ECHL's first in-person Women in Sports Networking Event, meet with women from across the League, and expand your sports business network during this open bar reception.

9:00-10:00 a.m. | Zappos, A Culture of Service | Staten Island

Ryo Zsun - The Culture Maestro at Zappos


 

10:30-11:45 a.m. | Utilizing Influencers to Build Content and Drive Tickets | Gramercy Park

Neil Tennant - Creator Marketing and Community Engagement, National Hockey League

  • Defining the Two Pillars of Creator Marketing: 
    Commissioned Content & Experiential Activations
  • Understanding Business Objectives and How to Achieve Them Through Collaborating with Creators
  • Creator Marketing Best Practices
  • Specific ECHL-Tailored Pitches & Methods for ROI 
    Reporting

10:30-11:45 a.m. | Creating Magic with Game Presentation | Bryant Park

Orlando Magic 
Tyler Edwards - Director of Live Entertainment 
Norman Shea - Live Entertainment Manager

  • Game Presentation that Drives Results for Internal Stakeholders
  • Creating Programming That Informs, Entertains and Engages
  • Outside the Bowl: Level up FanFest & Concourse Activations

10:30-11:45 a.m. | Scoring Big in a Small Market: How 5 Strategic Marketing Moves Boosted Walk-Up Sales by 30% | Park Terrace

Greenleaf Hospitality 
Sarah Olszowy - VP, Marketing & Technology 
Allie Lochart - Senior Marketing Manager

  • Explore the K-Wings Marketing Playbook & Methodology
  • Key Strategies, Effective Tools, and Innovative Approaches to Drive Game Attendance to New Heights
  • Leveraging StellarAlgo to Enhance Experimental Edge & Bolster Walk-Up Ticket Sales

10:30-11:45 a.m. | Pricing Power Plays: Maximizing Revenue by Understanding Your Variables | Staten Island

Chip Maxson - President, Sacramento River Cats

  • Crafting Ticket Prices to Fill Stands and Grow Revenue
  • How to Craft a Ticket Pricing Strategy

12:00-1:00 p.m. | Buffet Lunch Provided in Gallagher's Steakhouse


1:15-2:30 p.m. | So You Want to be a Social Media Admin: The Detroit Red Wings Story | Gramercy Park

Staci Remejes - Social Media Manager, Detroit Red Wings

Andrew Kristoff - Director, Digital Media, Detroit Red Wings

  • Our Social Media Team
  • Red Wings' Content/Channel Strategies
  • High Performing Content Examples
  • Building the Relationships/Buy-In

1:15-2:30 p.m. | Forge the Knight | Bryant Park

Chandler Blanchard - Director, Game Presentation, Henderson Silver Knights

  • "Forge the Knight": Crafting our Campaign
  • Town Crier Pregame Speeches - Setting the Stage & Rivalry
  • “Theme Knights” Approach

Jay Kruz - In-Game Host, Cincinnati Cyclones

1:15-2:30 p.m. | Artificial Intelligence for Sales and Service | Park Terrace

PANEL DISCUSSION: 
Erik Eisenberg - VP of Ticket Sales, Las Vegas Aviators 
Steven Robbins - Director of Sales, UNLV/Learfield
Brooke Steamen - Director of Ticket Sales and Premium, Henderson Silver Knights/Lee Family Forum

  • Introduction to AI
  • Current Uses of AI in Sports
  • The Effect of AI on your Business
  • Agency Model vs. SAAS

1:15-2:30 p.m. | ECHL Groupie Awards | Staten Island

Tara Schwinn, Manager of Marketing & Team Services, ECHL League Office

  • Biggest and Most Creative Group Sales Efforts in Different Categories Across the League
  • Utilizing Technology to Drive Group Sales Initiatives
  • Best Practices for Tracking Group Renewals

2:45-3:00 p.m. | Closing Remarks | Staten Island

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