2024 ECHL Hockey Summer Meetings presented by Fevo

2:00-5:00 p.m. | Ticket Sales Leadership Roundtable | Bryant Park

• Tech Stacking | How to Win the Off-Season

2:00-5:00 p.m. | Presidents & General Managers Roundtable | Gramercy Park

3:30-4:30 p.m. | Third Party Licensing Q&A | Park Terrace

• Representatives from OT Sports will be available to meet with teams and discuss licensed theme night opportunities for the 2024-25 Season

6:00-8:00 p.m. | Welcome Reception and Vendors Showcase presented by Prolific 1 | Liberty Loft

• Teams will have the opportunity to mix and mingle amongst each other and industry vendors - Licensed Merchandise, Sales/Ticket Companies, etc.

8:30-10:20 a.m. | State of the League | Staten Island

• Ryan Crelin - ECHL Commissioner

10:30-11:20 a.m. | Emotional Intelligence for Team Performance | Staten Island

• Steve Gutzler - President, Leadership Quest

11:30 a.m.-12:45 p.m. | Broadcaster Summit & Roundtable | Gramercy Park

Bob McElligott - Radio Broadcaster, Columbus Blue Jackets

• Building Trust/Relationship With Players/Coaches
• Content Outside the Broadcast
• Upbeat Broadcasts In The Face of Struggles

FloSports

• 2023-24 FloSports Review
• Platform & Technology Updates

11:30 a.m.-12:45 p.m. | Outbound Digital Marketing through Social Media for Sponsorship Lead Generation | Bryant Park

Alex Lewis - Director of Marketing, Spire Motorsports

• Using Social Media to Generate Hot Leads
• Creating a Seamless End-User Lead Gen Experience
• Successful Tips for Making This Process Work for You

11:30 a.m. 12:45 p.m. | Selling A to (Gen)Z | Park Terrace

AJ Gioglio - Senior Manager, New Business Team, Arizona Diamondbacks

• The 5 C’s of a Strong Sport Sales Candidate: Character, Camaraderie, Coachability, Commitment, “Can Take A Hit”
• Selling The D-backs Is Just Like a Ticketing Appointment: Strong Pipeline, Authentic In-Person Connections, Showing Value To Close With WHY

11:30 a.m.-12:45 p.m. | How Your Organization Can Drive Group Sales Revenue While Creating Win-Wins in Your Community | Staten Island

Nathan Burger - Assistant Director, Group Sales, Orlando Magic

• How to Uncover New Opportunities to Support Your Community
• Empowering Sales Team to Innovate for Their Professional Gain
• Maximizing Your Lead Generation and Cross-Selling Strategies
• The Power of Teamwork to Provide Legendary Experiences

1:00-2:00 p.m. | Buffet Lunch Provided in Liberty Loft

2:15-3:30 p.m. | Engaging Fans Outside of the Venue | Gramercy Park

Paul LaCaruba, Vice President, Strategy & Hockey Culture, National Hockey League

• Overview of the NHL Street Program & Business Model
• ECHL Club Opportunities to Integrate into Local Leagues
• Value to ECHL Fan Development

2:15-3:30 p.m. | Growing Your Brand Through Lifestyle Merchandise Offerings | Bryant Park

Forward Madison FC
Conor Caloia - Chief Operating Officer
Chase Eagan - Vice President

• The Three-Legged Stool: Community Engagement, Social Media & Merchandise
• Developing Lifestyle Offerings: Your Brand, Local Art & Sourcing
• Product Collaborations and Influencer Campaigns
• 12 Month Merchandise Planning

2:15-3:30 p.m. | The Golden Age: Data-Driven Fan Engagement Strategies | Park Terrace

David Balog - Director of Strategy & Innovation, Vegas Golden Knights

• How the Vegas Golden Knights Developed a Rich, Data-Driven Understanding of Its Fanbase
• Profiling Fans to Personalize Communications and Tailor Products & Marketing Campaigns
• Leveraging Data and Technology to Qualify Leads and Generate Revenue, Despite Low Inventory or Consistent Sell-Outs

2:15-3:30 p.m. | Sales Isn't a Dirty Word | Staten Island

Toni Will - General Manager, Kalamazoo Wings

• Why Sales Is For Everyone
• Getting Comfortable In Sales
• Believing In Your Process

3:45-4:30 p.m. | 2023-24 ECHL Awards Presentation | Staten Island

4:45-5:45 p.m. | Women in Sports Networking Event | Park Terrace

Join us for the ECHL's first in-person Women in Sports Networking Event, meet with women from across the League, and expand your sports business network during this open bar reception.

9:00-10:00 a.m. | Zappos, A Culture of Service | Staten Island

Ryo Zsun - The Culture Maestro at Zappos

10:30-11:45 a.m. | Utilizing Influencers to Build Content and Drive Tickets | Gramercy Park

Neil Tennant - Creator Marketing and Community Engagement, National Hockey League

• Defining the Two Pillars of Creator Marketing: 
  Commissioned Content & Experiential Activations
• Understanding Business Objectives and How to Achieve Them Through Collaborating with Creators
• Creator Marketing Best Practices
• Specific ECHL-Tailored Pitches & Methods for ROI 
  Reporting

10:30-11:45 a.m. | Creating Magic with Game Presentation | Bryant Park

Orlando Magic 
Tyler Edwards - Director of Live Entertainment 
Norman Shea - Live Entertainment Manager

• Game Presentation that Drives Results for Internal Stakeholders
• Creating Programming That Informs, Entertains and Engages
• Outside the Bowl: Level up FanFest & Concourse Activations

10:30-11:45 a.m. | Scoring Big in a Small Market: How 5 Strategic Marketing Moves Boosted Walk-Up Sales by 30% | Park Terrace

Greenleaf Hospitality 
Sarah Olszowy - VP, Marketing & Technology 
Allie Lochart - Senior Marketing Manager

• Explore the K-Wings Marketing Playbook & Methodology
• Key Strategies, Effective Tools, and Innovative Approaches to Drive Game Attendance to New Heights
• Leveraging StellarAlgo to Enhance Experimental Edge & Bolster Walk-Up Ticket Sales

10:30-11:45 a.m. | Pricing Power Plays: Maximizing Revenue by Understanding Your Variables | Staten Island

Chip Maxson - President, Sacramento River Cats

• Crafting Ticket Prices to Fill Stands and Grow Revenue
• How to Craft a Ticket Pricing Strategy

12:00-1:00 p.m. | Buffet Lunch Provided in Liberty Loft

1:15-2:30 p.m. | So You Want to be a Social Media Admin: The Detroit Red Wings Story | Gramercy Park

Staci Remejes - Social Media Manager, Detroit Red Wings

Andrew Kristoff - Director, Digital Media, Detroit Red Wings

• Our Social Media Team
• Red Wings' Content/Channel Strategies
• High Performing Content Examples
• Building the Relationships/Buy-In

1:15-2:30 p.m. | Forge the Knight | Bryant Park

Chandler Blanchard - Director, Game Presentation, Henderson Silver Knights

• "Forge the Knight": Crafting our Campaign
• Town Crier Pregame Speeches - Setting the Stage & Rivalry
• “Theme Knights” Approach

Jay Kruz - In-Game Host, Cincinnati Cyclones

1:15-2:30 p.m. | Artificial Intelligence for Sales and Service | Park Terrace

PANEL DISCUSSION: 
Erik Eisenberg - VP of Ticket Sales, Las Vegas Aviators 
Steven Robbins - Director of Sales, UNLV/Learfield
Brooke Steamen - Director of Ticket Sales and Premium, Henderson Silver Knights/Lee Family Forum

• Introduction to AI
• Current Uses of AI in Sports
• The Effect of AI on your Business
• Agency Model vs. SAAS

1:15-2:30 p.m. | ECHL Groupie Awards | Staten Island

Tara Schwinn, Manager of Marketing & Team Services, ECHL League Office

• Biggest and Most Creative Group Sales Efforts in Different Categories Across the League
• Utilizing Technology to Drive Group Sales Initiatives
• Best Practices for Tracking Group Renewals

2:45-3:00 p.m. | Closing Remarks | Staten Island