8:30-10:20 a.m. | State of the League | Staten Island
10:30-11:20 a.m. | Emotional Intelligence for Team Performance | Staten Island
11:30 a.m.-12:45 p.m. | Broadcaster Summit & Roundtable | Gramercy Park
Bob McElligott - Radio Broadcaster, Columbus Blue Jackets
- Building Trust/Relationship With Players/Coaches
- Content Outside the Broadcast
- Upbeat Broadcasts In The Face of Struggles
FloSports
- 2023-24 FloSports Review
- Platform & Technology Updates
11:30 a.m.-12:45 p.m. | Outbound Digital Marketing through Social Media for Sponsorship Lead Generation | Bryant Park
Alex Lewis - Director of Marketing, Spire Motorsports
- Using Social Media to Generate Hot Leads
- Creating a Seamless End-User Lead Gen Experience
- Successful Tips for Making This Process Work for You
11:30 a.m. 12:45 p.m. | Selling A to (Gen)Z | Park Terrace
AJ Gioglio - Senior Manager, New Business Team, Arizona Diamondbacks
- The 5 C’s of a Strong Sport Sales Candidate: Character, Camaraderie, Coachability, Commitment, “Can Take A Hit”
- Selling The D-backs Is Just Like a Ticketing Appointment: Strong Pipeline, Authentic In-Person Connections, Showing Value To Close With WHY
11:30 a.m.-12:45 p.m. | How Your Organization Can Drive Group Sales Revenue While Creating Win-Wins in Your Community | Staten Island
Nathan Burger - Assistant Director, Group Sales, Orlando Magic
- How to Uncover New Opportunities to Support Your Community
- Empowering Sales Team to Innovate for Their Professional Gain
- Maximizing Your Lead Generation and Cross-Selling Strategies
- The Power of Teamwork to Provide Legendary Experiences
1:00-2:00 p.m. | Buffet Lunch Provided in Liberty Loft
2:15-3:30 p.m. | Engaging Fans Outside of the Venue | Gramercy Park
Paul LaCaruba, Vice President, Strategy & Hockey Culture, National Hockey League
- Overview of the NHL Street Program & Business Model
- ECHL Club Opportunities to Integrate into Local Leagues
- Value to ECHL Fan Development
2:15-3:30 p.m. | Growing Your Brand Through Lifestyle Merchandise Offerings | Bryant Park
Forward Madison FC
Conor Caloia - Chief Operating Officer
Chase Eagan - Vice President
- The Three-Legged Stool: Community Engagement, Social Media & Merchandise
- Developing Lifestyle Offerings: Your Brand, Local Art & Sourcing
- Product Collaborations and Influencer Campaigns
- 12 Month Merchandise Planning
2:15-3:30 p.m. | The Golden Age: Data-Driven Fan Engagement Strategies | Park Terrace
David Balog - Director of Strategy & Innovation, Vegas Golden Knights
- How the Vegas Golden Knights Developed a Rich, Data-Driven Understanding of Its Fanbase
- Profiling Fans to Personalize Communications and Tailor Products & Marketing Campaigns
- Leveraging Data and Technology to Qualify Leads and Generate Revenue, Despite Low Inventory or Consistent Sell-Outs
2:15-3:30 p.m. | Sales Isn't a Dirty Word | Staten Island
Toni Will - General Manager, Kalamazoo Wings
- Why Sales Is For Everyone
- Getting Comfortable In Sales
- Believing In Your Process
3:45-4:30 p.m. | 2023-24 ECHL Awards Presentation | Staten Island
4:45-5:45 p.m. | Women in Sports Networking Event | Park Terrace
Join us for the ECHL's first in-person Women in Sports Networking Event, meet with women from across the League, and expand your sports business network during this open bar reception.