Alex Lewis

ALEX LEWIS
Director of Marketing, Spire Motorsports

Alex Lewis is a seasoned Digital Marketing Professional with specialized experience in the automotive aftermarket and motorsports. Alex is a native of Frederick, MD, but spent much of his adult life in Philadelphia, PA and Charlotte, NC. With his in-depth knowledge of the social and digital landscapes, paired with his intimate industry knowledge, he has built out digital marketing departments at four different large-scale companies/teams over the course of his professional career. 

After working as a master automotive technician, Alex switched gears to begin his career in digital and social media marketing. Following a four-year-stint as the first social media coordinator for Quadratec - an aftermarket Jeep parts retailer/manufacturer - he transitioned to Dorman Products where he served in the marketing department as the digital marketing and social media coordinator for the next two years. After that, Lewis moved to AWE Tuning to build out its digital marketing department before being recruited to his current role. 

At present, Alex is the Director of Marketing for Spire Motorsports, where he oversees the marketing and content strategy for the team’s advertising, branding, web design, content creation, merchandise design, social media and e-commerce.