Patchboard is a boutique digital marketing agency that specializes in event marketing and lead generation. We offer custom web & app development, digital marketing, and consultation for venues, festivals, sports teams, and other event-driven businesses.

Caroline, originally from Tampa, graduated from the University of Central Florida with a B.S. in Marketing. Having always loved sports growing up, especially hockey and football, Caroline has dedicated her career to finding a home somewhere in the sports industry. She began working with the Orlando Solar Bears through the internship program, then Office Manager, then Event Presentation and Marketing Manager, and now Director of Event Presentation & Marketing. Her enthusiasm and commitment for the team and the Solar Bears organization is apparent in everything she does.

Kendra Douglas is the team the reporter for the Orlando Magic. In this role she serves as sideline reporter for select FanDuel Sports Network telecasts, as well as correspondent for the team’s social media channels. Kendra spent time as the weekend sports anchor and reporter at WESH 2 News in Orlando, FLorida. At WESH, she covered Tom Brady's years playing for the Tampa Bay Buccaneers during the team’s Super Bowl run as well as Brady's return to the New England Patriots. She has covered the Orlando Magic from its time playing in the bubble to Paolo Banchero winning Rookie of the Year. Kendra won an Edward R. Murrow Regional award for her story on former NFL player “HaHa” Clinton-Dix sharing how the town of Eatonville helped shape him into the person he is today. She covered the Tampa Bay Rays, both the NWSL and MLS in Orlando and a range of other teams in Central Florida.

Erik Eisenberg, Vice President of Ticket Sales for the Las Vegas Aviators, has entered his 18th season with the Las Vegas professional baseball franchise.

Eisenberg, a Wisconsin native, moved to Las Vegas in 2006 with a degree from The University of Wisconsin-Milwaukee, to pursue a sales internship after holding intern positions with both the Milwaukee Bucks and Milwaukee Brewers. During his tenure with the team, Eisenberg has held various roles within the ticketing department - as an account executive, ticket sales manager, box office manager, and Director of Ticket Sales. In this role, he develops and implements the team’s ticketing strategy, leads a sales team and is responsible for the overall success of the ticketing department.  

Eisenberg’s passion for sports started at a young age with teams such as the Wisconsin Badgers, Green Bay Packers, Milwaukee Bucks and the Milwaukee Brewers. He played baseball, basketball, and golf as a kid and continued to play sports through high school and excelled as a pitcher on the state tournament baseball team.

Eisenberg received his MBA from Davenport University in Strategic Management and graduated with honors in 2014. His passions grow beyond sports as he enjoys giving back to the community when able. Eisenberg often partners with local non-profit organizations to help raise money, serves on the golf committee for the HELP of Southern Nevada, and is a top fundraiser for the National Multiple Sclerosis Society.

When Eisenberg isn’t in the office, you can find him on the golf course, traveling, or spending time with his wife Dana and their four kids.

Everett Fitzhugh is entering his fifth season as the radio play-by-play announcer for the Seattle Kraken on Sports Radio 93.3 KJR, and across the Kraken Audio Network, and his sixth overall with the organization. Upon his hiring, Fitzhugh made history as the first full-time Black play-by-play announcer in NHL history.

In addition to his play-by-play duties, the Detroit, Michigan native is responsible for a whole host of promotional and community events and appearances, and is widely featured in content across various Kraken platforms.

In his time with the Kraken, Fitzhugh was named the 2023 National Sports Media Association (NSMA) Washington State Sportscaster of the Year, and has won a Northwest Regional Emmy Award.

Prior to his time in Seattle, Fitzhugh spent five seasons in the ECHL with the Cincinnati Cyclones, where he served as the team's Director of Public Relations and Broadcasting. In 2017, he received the ECHL's Award of Excellence in Public Relations. He has also worked for the Youngstown Phantoms of the USHL, and in the USHL League office.

The 36-year-old graduated from Bowling Green State University in 2011, and was the school's hockey play-by-play announcer from 2009-12.
 

Kaia W. Forgét is the Vice President of Community Impact & DEI for Orlando City SC and Orlando Pride. She joined the front office of the Club in 2015 and currently leads the Club’s corporate social responsibility strategy and serves as the Executive Director of Orlando Soccer Foundation, Inc., whose mission is to leverage the popularity and reach of professional soccer to support efforts that advance the well-being of youth, promote health and wellness, and assist, encourage, and enrich the lives of those in need in the Central Florida community.

Kaia attended Canisius College on a Division I soccer scholarship where she earned a B.A. in Communication Studies. She completed an AmeriCorps service year and then earned an M.A. in Mass Communication from the University of Central Florida. She spent seven years working for Orange County Public Schools, three years with the Orlando Regional Chamber of Commerce, and seven years at the Edyth Bush Institute for Philanthropy & Nonprofit Leadership (EBI), a Center of Excellence at Rollins College's Crummer Graduate School of Business.

Additionally, Kaia serves on the Board of Directors for The Institute for Sport & Social Justice, is a Member of the Institute for Diversity Certification (IDC), serves on the Corporate Equality Council for The Pride Chamber, is a Special Olympics Florida - Race For Inclusion Committee Member, 100 Women Strong - Central Florida Member, Heart of Florida United Way - Women United Member, and a WISE - Women in Sports & Events - Member & Mentor.

Dennis Fryer is the founder and Head of Growth & Development at Hustle Inc, a consulting firm dedicated to empowering sales and service teams across the sports and entertainment industry. With over 15 years of experience spanning all professional sports, he’s had the privilege of leading sales teams with organizations such as the Washington Wizards, Washington Capitals, Carolina Hurricanes and Baltimore Ravens. Originally from Long Island, New York, Dennis now resides in Raleigh, North Carolina. Outside of work, he enjoys exploring new destinations and traveling the world with his wife, Laura.

At Hustle Inc, they specialize in delivering customized coaching sessions, strategic planning, and team development initiatives designed to drive performance and foster a culture of excellence. Their mission is to help organizations move faster, be more ambitious, and achieve higher productivity than those around them. They currently partner with professional sport teams and collegiate athletic departments nationwide, with a strong focus on NFL and MLS clubs.

Stephany Gil is the Associate Director of Digital Advertising at Feld Entertainment, where she leads domestic and international advertising strategies for touring properties including Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, and SuperMotocross. Her team oversees hundreds of campaigns annually, focusing on media strategy, lead generation, and audience growth.

With a background in finance and marketing from her early career at her family's consulting business, xUS, Stephany brings a revenue-focused approach to marketing. She has also founded her own agency and worked within established firms, gaining diverse experience in the marketing industry. Beyond her corporate roles, Stephany has hosted a podcast and actively participates in industry events, sharing insights on effective, data-driven marketing strategies.

Originally from the Dominican Republic, Stephany relocated to the U.S. in 2015 and has since advanced through various roles to her current position. She holds a bachelor’s degree in marketing from Universidad Central del Este and is currently pursuing an MBA at Penn State University.

Louie Gravance is a globally recognized expert on customer service, employee engagement, and corporate culture transformation. For over 25 years at the Walt Disney Company, Louie played a key role in designing live entertainment experiences and customer service training programs, including the world-renowned “Disney’s Approach to Quality Service” curriculum at the Disney Institute in Orlando, Florida. His work has helped countless organizations translate the legendary "Disney Difference" into actionable strategies that elevate employee performance, strengthen workplace culture, and create unforgettable customer experiences.

After his tenure at Disney, Louie distinguished himself as the premiere expert for exporting the same training principles in multiple business sectors. He then expanded his expertise as a consultant, keynote speaker, and trainer, helping organizations like ING Financial, Choice Hotels, Nikon, and Microbac Technologies revolutionize their approach to service and culture. Money Magazine credited him with “literally changing the consciousness of business in America” through his groundbreaking service campaigns, including the Bank of America “Spirit” initiative—the most successful customer service training program in the company’s history.

The success of Louie's involvement in high-profile projects, such as the Harry Potter's Diagon Alley expansion and Ollivanders Wand Experience at Universal Orlando, speaks volumes about his ability to create immersive, customer-centric experiences that drive magical memories AND business results.

Louie’s philosophy is rooted in the belief that employee engagement and exceptional service are the foundations of business success. His signature presentations, including “Service is a Superpower!” and the “7 Secrets for Consistently Creating WOW Service,” empower leaders and teams to foster cultures of accountability, creativity, and exceptional customer care.

He combines his Disney-honed insights with actionable strategies to help organizations create environments where employees thrive and customers are delighted.

Through his company, Louie Gravance Creative Content, Louie develops customized training programs that inspire organizations to redefine their approach to culture and service. His acclaimed book, SERVICE is a SUPERPOWER! (Lessons Learned in a Magic Kingdom).

With humor, heart, and a wealth of experience, Louie Gravance delivers high-impact keynotes and training sessions that leave audiences inspired, informed, and equipped to build workplaces that shine from the inside out. Whether transforming company culture or delivering unforgettable customer experiences, Louie is the go-to expert for organizations striving to achieve exceptional results. 

Kathryn Horrigan joined the Mariners in August of 2024 as the Director of Marketing. Previously she worked with the Boston Red Sox and was a part of their 2018 World Series winning game day staff. In addition to her experience with the Boston Red Sox, she worked as the Marketing Manager for the Salem, Massachusetts Tourism Board, who saw a total of 1.2 million visitors in their 2023 Haunted Happenings Festival. Kathryn grew up on the North Shore and graduated from Johnson & Wales University with a Bachelor of Science in Hospitality Management, and a Master of Science in Sustainable Economic Development. In her free time Kathryn enjoys spending time outdoors, attending concerts, traveling, and getting together with her loved ones.

Austin is the Vice President of Sales for the Macon Bacon Baseball Team where he oversees the entire ticket sales experience. He is a graduate of Georgia Southern University with a Bachelor of Science in Sports Management. Austin did internships with Georgia Southern in Athletic Marketing and with the Savannah Bananas in Ticket Operations before being named Director of Ticket Operations and Inside Sales with the Macon Bacon. After 4 seasons with the Bacon, Austin is continuously driven to provide an exceptional fan experience at the ballpark to make Bacon Baseball a top attraction in Middle Georgia. 

Craig Katz is the Director of Merchandise and Licensing for the ECHL’s Toledo Walleye and Minor League Baseball’s Toledo Mud Hens.  Craig joined the organization in June of 2003 after graduating from Ohio University with a degree in Sport Industry.   In his time in the organization Craig has led the sales of licensed consumer products for the Mud Hens and Walleye to consistently rank as one of the top selling ECHL and Minor League Baseball teams, year after year.   He has also led multiple re-branding projects, the creation of additional team logos, launched new teams and identities including the Toledo Walleye, and created programs for the sales of licensed consumer products for several special events.  Craig is the Chair of the ECHL Merchandise Committee and participates in various committees regarding licensed products and e-commerce for Minor League Baseball.

Craig lives in Sylvania, Ohio with his wife Andrea and two children, Jake (13) and Leah (9).

Originally from northern New Jersey just outside of Manhattan

Graduate of Ithaca College in Sports Management and has been in the Sports industry for close to 25 years

Started professional career with the Boston Celtics and spent five years in the Partnership Marketing group before moving on to Major League Baseball Properties in NY

Spent close to fifteen years at MLB including through the transition of merging MLB Properties, MLB.com and MLB Network

In March of 2020, I made the personal decision to move down to Florida and back to the team side to lead the Partnership Marketing, now called Brand Alliance Marketing team with the Orlando City Soccer Club in MLS and the NWSL Champions Orlando Pride.  Surviving and now thriving through an ownership change and new leadership, I now lead a team of five others on the activation side where we are also responsible for renewals with a department book of business of over 45 corporate partners

Currently live in Lake Nona about 25 minutes outside of downtown Orlando with my wife, 11 year old stepdaughter and 3.5 year old son
 

The 2025 baseball season will be my 31st year working in Minor League Baseball after starting my career in 1995 with the Chattanooga Lookouts.

In my position with the Fort Wayne TinCaps I focus on sponsorship sales and during the season assist with running the facility.

Every year since 2009 when we opened Parkview Field, we have increased sales. I actively sell sponsorships, prepare proposals, assist others in the department with meetings, initiate new leads, and assist the group in execution of the sponsorship.

My wife Lisa and I are Central Michigan University Alumni and we’re parents of two daughters 23 and 21 (Lisa also worked in Milb for 7 years).

I am a former Boys and Girls Board Member and volunteer with Softball and Volleyball officiating and High School Show Choir.

The 2025–2026 season marks Erica’s 16th year with the Minnesota Wild, where she currently serves as the Senior Director of Ticket Sales and Service. In this leadership role, Erica oversees all aspects of the team’s membership strategy, with a strong focus on both new business development and long-term client retention.  Erica has played a key role in shaping the Wild’s fan engagement and ticketing approach, consistently driving growth in season ticket memberships and elevating the overall customer experience.

Daryl Motte is a seasoned copywriter, public speaker, and on-camera personality with over two decades of experience specializing in live entertainment.

His creative versatility has made him a go-to voice for iconic brands such as Anheuser-Busch, Bayer, NASCAR, Fox Sports, 5-hour ENERGY, Sky Zone and the Detroit Lions.

Whether behind the scenes or in front of the camera, Daryl’s expertise spans screenwriting, event hosting, talk show production, and brand storytelling.

Currently serving as an on-camera host for NASCAR, Daryl is also in production on a documentary exploring the evolving world of agriculture.

His work bridges entertainment and substance—infusing storytelling with humor, clarity, and impact.

As a public speaker, he engages audiences with insight drawn from years of experience in media, marketing, and creative consulting.

Whether he's captivating viewers on screen or energizing a live audience, Daryl delivers with authenticity, sharp insight, and a signature style that makes complex topics feel approachable and entertaining.

Sam Murray began as an Account Executive for the Maine Mariners in the summer of 2021 and was promoted to Director of Sales in the spring of 2023. He was then promoted to VP of Sales & Strategy in the winter of 2024. Sam is originally from Rochester, NY where he grew up playing hockey and baseball. His family had a summer home in Biddeford which led to Sam falling in love with Maine. Sam attended the University of New England and graduated in 2020 with a degree in Sport Management and a minor in Business Administration. While at the University of New England, Sam had numerous internships including the Cape Cod Baseball League and the Maine Celtics. After graduating, Sam spent time as a sales associate for the New Hampshire Fisher Cats baseball team.

I am currently a freelance sports reporter and host for the New England Sports Network (NESN) and multiple teams throughout New England. I serve as the ice-level reporter and host for the PWHL (Professional Women's Hockey League), Hockey East, and the Red Sox AAA-affiliate. I went to the University of New Hampshire, graduating in 2021, with a degree in Communication and Sports Studies, where I had started rinkside reporting in 2018 at the age of 19 on NESN, which kick started my career. I then went on to serve as a sports and news reporter/anchor in Duluth, MN (2021-2022), and Providence, RI (2022-2023) before deciding to take the freelance route when the Boston Bruins asked me to serve as an in-arena host for the centennial season. While I still work with the Bruins, I have honed in on the television/broadcast side of my work with hockey and baseball, have loved being instrumental in the launching and expansion of the PWHL the past two seasons, and am happy to help answer questions, and guide others along their career path as well!

Isabelle Pabon is the Director of Marketing & Analytics for the Macon Bacon, where she leads the team’s marketing strategy, digital content, campaign performance, and fan engagement efforts. Originally from Long Branch, New Jersey, she holds both a bachelor’s degree in Finance and an MBA from Iona University.

Before joining the Macon Bacon in October 2024, Isabelle gained experience in business administration and marketing through roles with Satcomm Builders Inc. and the Roanoke Rail Yard Dawgs. She now combines that foundation with a data-driven, creative approach to elevate the fan experience and grow the Macon Bacon brand
 

Jaycelyn Puttick is the Executive Director of Strategic Partnerships at AdventHealth, where she leads the development of mission-aligned collaborations, including flagship collaborations with the Walt Disney World® Resort and Orlando Magic, that advance the organization’s impact across Central Florida and beyond. With more than 20 years of experience across healthcare, sports, and entertainment, Jaycelyn brings a strategic and relationship-focused approach to partnership development.

She began her career at SeaWorld Parks & Entertainment, where she spent nine years gaining experience in event management, sales, consumer marketing, and strategic partnerships. She later held a business development role with the LPGA, where she focused on driving sponsorship growth and brand alignment through sports and events. Her diverse industry background gives her a unique lens on how to connect organizations through shared purpose and audience engagement.

Jaycelyn is proud to be a founding member of WISE Greater Orlando (Women in Sports and Events) and passionately serves on the board of Young Life Central Florida. She holds an MBA from the University of Central Florida and a bachelor’s degree in organizational communication and political science, from the University of Wisconsin–Eau Claire.

She lives in Orlando with her husband, Scott, and their two daughters, Wynne (7) and Adair (5). Outside of work, she enjoys audiobooks, trying new recipes, spending time outdoors, attending Orlando sporting events and supporting the performing arts. the performing arts.

Tadd Sipowicz serves as the Chief Revenue Officer for the Adirondack Thunder. Promoted to this role after serving as Director of Business Development, Sipowicz has been a key figure in the organization since joining full-time in the 2016-17 season. His leadership has driven significant revenue growth through innovative corporate partnerships and ticket sales strategies, forging strong community ties with local businesses.

A native of Hudson Falls, New York, Sipowicz is deeply rooted in the region. Beyond his role with the Thunder, Sipowicz owned the Adirondack Jr. Thunder, a junior hockey team in the Eastern Hockey League Premier, which he established in 2022 to nurture local talent. Known for his community engagement, Sipowicz has spearheaded initiatives like charitable donations and events supporting Glens Falls Hospital and other local causes, earning praise for strengthening the Thunder’s regional impact.

David Stillman is not new to the generational conversation. For almost twenty years he has been called on by business executives, politicians and the media to share his expertise on how best to bridge generational gaps. David has appeared on CNN, CNBC, and the TODAY Show as well as NPR and in Fast Company, The New York Times, USA Today, and The Wall Street Journal. His creative communications work have earned him numerous accolades including gold medals at the NY Film Festival, the much coveted CLIO Award, and most recently was named as one of 200 People to Watch by the Business Journal as well as one of the Power50.
In addition to being an internationally acclaimed speaker on the generations, David is also the co-author of two best-selling books including When Generations Collide and The M-Factor: How the Millennial Generation Is Rocking the Workplace. David’s latest book “Gen Z @ Work” published by HarperCollins describes the 7 key traits of Gen Z. He has coauthored this book with his Gen Z son, Jonah.
 

Jonah Stillman Growing up, for 10-years, Jonah competed on the national US circuit in snowboarding. He was ranked in the top 5 in the US.
 

Jonah is the Co-author of “Gen Z @ Work” published by HarperCollins. It describes the seven key traits of better understanding and connecting with Gen Z in the workplace.
 

GenGuru, the company which he co-founded with his father, has worked on Gen Z strategy projects with some of the world’s biggest companies, including Microsoft, The NFL, Gatorade, 3M, Universal Studio, NBC,Virgin, and Clif Bar. He has shared his insights on Gen Z with CNBC, MSNBC, TED, and CBS and is featured in Fast Company, TIME, INC, Forbes, Fortune and the NY Times.

Success Magazine voted Jonah and David in the top 25 most influential speakers and authors. 
 

Dylan, originally from South Florida, graduated from the University of Central Florida with a B.S. in Business Management. He started with the Orlando Solar Bears interning and working part-time before joining the team full-time as a ticket sales account manager in 2015. Dylan was then promoted to Corporate Partnership Sales Manager and then promoted to the role of Director, Global Partnerships, in July of 2021, and assumed his current role as Chief Revenue Officer in July of 2022. Dylan’s passion and commitment for the sport can be seen in everything he does from his involvement in community events, his devotion to friends and family as well as his clients. Dylan resides in Winter Springs with his wife Stephanie and two daughters, Morgan and Sydney.

Michael Verlatti is a seasoned business leader with over 20 years of expertise in live events, experiential marketing, and technology-driven brand activations. As Vice President of Event Experience at NASCAR, he leads a national team that shapes the fan journey from arrival to victory lane, delivering immersive and unforgettable experiences at some of the most iconic sporting events in America.

A proven innovator and strategist, Michael founded Traction Event Labs, a motorsports-focused experiential agency that was acquired by ISM Connect in 2017. As Chief Operating Officer at ISM Connect, he helped launch one of the largest AI-powered Digital Out-of-Home (DOOH) networks in the country, transforming audience engagement across major venues.

Michael’s portfolio spans high-profile activations for top brands like Anheuser-Busch, Sprint, Chevrolet, and Fox Sports. Known for blending creative storytelling with cutting-edge technology, he is passionate about building culture, mentoring talent, and driving business impact through collaborative leadership. Whether developing NASCAR’s first Event Experience Council or guiding next-generation innovators, Michael brings vision, heart, and execution to every endeavor.
 

Toni Will has 25 years of work experience in leadership, starting in banking and now serving as the General Manager and Governor for the Kalamazoo Wings for the the past 10 years and counting.  Toni is the first female GM to serve on the Board of Governors in the ECHL.  The Kalamazoo Wings have won several awards over the past decade for sales and revenue growth and diversity, equity, and inclusion efforts.

In addition to her career in professional hockey, Toni launched her lifestyle coaching business, Mindfulness Elevated, in 2021. She helps others find freedom from substances and reach fitness and nutrition goals. In 2023, Toni expanded her business to include professional development coaching with Toni Will Coaching. She is passionate about helping emerging leaders and entrepreneurs break through their own glass ceilings.    In 2024, she launched Women In..., a podcast that celebrates women in all walks of life and the people in their lives who are lifting them up and shaping them into the person they are today.

Toni resides in Kalamazoo, Michigan, with her husband, Josh, and their three young adult children - Grace, Landon, and Chloe.

In his 19th season with the iconic Durham Bulls, Director of Merchandise and Team Travel Bryan Wilson is responsible for creating and selling merchandise of one of the most well-known minor league sports franchises in the world.   A graduate of Buffalo State University, Bryan has years of experience working in sports retail including Champs Sports, Dick’s Sporting Goods, the Coastal Plains Baseball League, the ACC Baseball Tournament and more.

As a leader in the industry, Bryan has led the Durham Bulls to consistently rank in the top 5 of 120 teams in Minor League Baseball in overall sales.  Bryan has been especially successful in the e-commerce side of the business and the Bulls often rank as the top Minor League Baseball selling team online.

In his free time Bryan helps coach his boys’ hockey teams, The Raleigh Raptors.

Bryan lives in Raleigh, NC with his wife Kelly and his sons Zachary, Camden and Logan. 

Jason Wise is a results-oriented and strategic digital marketing and content professional with over 18 years of experience in the sports and entertainment industry. Adept at developing robust social media strategies to drive actionable results, and leading high-performing social and video content teams. Proven track record of developing and implementing comprehensive cross-channel digital marketing initiatives to drive engagement, viewership, revenue, ROAS & growth.

As the Senior Director of Social Responsibility & Youth Engagement for the Orlando Magic, Keshia plays a pivotal role in establishing and nurturing strategic partnerships between the team and the vibrant Central Florida community, Entering her 14th year with the team, Keshia began her journey as an intern in the Magic’s global partnerships department following that up with the role of global partnerships coordinator.

Having recently transitioned to the realm of Social Responsibility & Youth Engagement in June of 2022, Keshia brings with her a wealth of experience garnered over a decade in partnerships. During this time, she had the opportunity to collaborate with renowned national brands such as Kia, Chase, and Nike, as well as local powerhouse brands like AdventHealth, FAIRWINDS Credit Union, and BankUnited. Her robust body of work effectively aligned marketing objectives while delivering measurable results, playing an integral role in driving successful campaigns and initiatives for these esteemed brands.

With her expertise in fostering mutually beneficial relationships and her genuine commitment to community engagement, Keshia consistently works towards creating positive impact and promoting social responsibility through the Orlando Magic. Her dedication and strategic approach are instrumental in strengthening the team's bond with the Central Florida community, making her an invaluable asset in the organization's mission to bring the magic of sports to the lives of people both on and off the court.

Keshia volunteers her time in the community with the Magic’s various initiatives. She currently serves on Co-Chair of the Equality and Social Impact Employee Resource Group, the Orlando Wine Festival and Auction benefiting the OMYF committee. She also volunteers her time and serves on the African American Chamber of Commerce, Valencia Horizons, Orlando Science Center, and the Mayors MLK Commission board.

Woodie, graduated from the University of Central Florida with a degree in Marketing. She and her husband, Andy, reside in Maitland, Fla. with their daughter Chloe (2).

Tyson brings over two and a half decades of experience developing and managing marketing, experiential and local marketing programs across the country.  He has worked for several Fortune 500 companies including McDonald’s, Levy Restaurants, Monster Energy and Papa John’s just to name a few.  At KFC, he is focused on bringing local restaurant marketing partnerships and solutions to their restaurants, while creating impactful and profitable programs to drive sales & transactions.

Chelsea Zirpola is an accomplished marketing executive with over 20 years of experience in the home services sector. As the Chief Marketing Officer at Mellick Group/Renewal by Andersen Central FL, Jacksonville, Tampa & Gulf Coast, Chelsea leads the marketing & ISC team in developing integrated marketing strategies that enhance brand awareness, customer engagement, and revenue growth through traditional and non-traditional marketing efforts.

Chelsea's expertise includes digital marketing, brand development, market research, and direct response marketing. Known for a data-driven approach, Chelsea leverages analytics to optimize campaigns and deliver measurable results. Under Chelsea's leadership, the company has seen an 80% increase in Florida brand recognition and 1000% in revenue growth over the past six years.

Before joining Mellick Group/Renewal by Andersen, Chelsea was the National Director of Marketing at Gibraltar Industries, where Chelsea rebranded the company and launched award-winning advertising campaigns, leading to increased revenue at Gutter Helmet & Sunesta Awnings. Chelsea's innovative use of digital media and content marketing strategies contributed to record-breaking sales and industry accolades for Gibraltar Industries.

Chelsea holds an M.B.A. from AIU Buckhead and is recognized as an industry leader. Chelsea has been instrumental in driving several key initiatives, including the development of an extensive NFL, NHL & SEC sports relationship leading to strong brand affinity and lead generation efforts through sports.

In addition to professional achievements, Chelsea enjoys exploring new technologies, traveling, and volunteering with local non-profits. Chelsea is also active in the community, serving on the Greater Orlando Sports Commission Advisory Board of Directors and mentoring women in the home services segment.