The ECHL announced on Monday that the Cincinnati Cyclones are the 2015-16 recipient of the ECHL Award of Excellence for Marketing. The award recognizes the ECHL team that executes a well-rounded marketing, sponsorship and advertising campaign with consideration given to sponsorship sales, advertising, marketing campaign and promotions. The other finalists were the Florida Everblades, Manchester Monarchs, Missouri Mavericks and Toledo Walleye. During the 2015-16 season, the Cyclones continued their successful “More Than Just A Game” marketing campaign to reinforce the message that the family fun of a Cyclones’ game is more than just what happens on the ice. The team also employed an aggressive mix of digital, television and grassroots marketing to extend and expand the brand’s reach into new homes in and around Cincinnati. The introduction of Teenage Mutant Ninja Turtle Night to the team’s promotional schedule had the widest impact during the 2015-16 season. The event resulted in the first-ever sellout crowd in team history with 16,529 fans in attendance, the second-largest crowd in the 28-year history of the ECHL. ECHL Marketing Award Of Excellence
2015-16 Cincinnati Cyclones2014-15 Colorado Eagles2013-14 Bakersfield Condors2012-13 Toledo Walleye2011-12 Gwinnett Gladiators2010-11 Cincinnati Cyclones2009-10 Bakersfield Condors2008-09 Alaska Aces2007-08 Charlotte Checkers Bakersfield Condors2006-07 Charlotte Checkers Alaska Aces2005-06 San Diego Gulls2004-05 George Sandoval, Alaska Aces2003-04 Eric Trapp and John Cunningham, Idaho Steelheads2002-03 Bart Rogers and Mike Nelson, Peoria Rivermen2001-02 Mark Miller, Florida Everblades2000-01 Rich Lisk, Trenton Titans1999-00 Bart Rogers, Peoria Rivermen1998-99 Pat Pylypuik, Toledo Storm1997-98 Neil Hoyt, Pensacola Ice Pilots1996-97 Belinda Wiggins, Richmond Renegades