Swamp Rabbits announce affiliation with Los Angeles

GREENVILLE, S.C. -  The Greenville Swamp Rabbits announced that they have entered into an affiliation agreement with the National Hockey League's Los Angeles Kings and the American Hockey League's Ontario Reign. The Kings have been members of the NHL since 1967, capturing two Stanley Cup championships in 2012 and 2014. Currently calling Crypto.com Arena in downtown Los Angeles, CA home, the Kings most recently earned a Stanley Cup Playoffs appearance following a third place finish in the league's Pacific Division in 2021-22. 

“On behalf of the entire LA Kings organization, we are excited to announce our new affiliation with the Greenville Swamp Rabbits of the ECHL," said Kings Director of Player Development, Glen Murray. "We are very happy to have this development route for our future Kings under the leadership of Spire Sports + Entertainment and direction of Head Coach & General Manager Andrew Lord. We know that our prospects will have a first-class experience in Greenville while developing as players and people.”  

Lord has led the Swamp Rabbits to a combined record of 71-48-25 over the last two seasons in his current role. "The Swamp Rabbits organization is excited to be affiliated with the Kings organization and with their development model," said Lord. "The Kings and Reign are first-class organizations that share the same values and drive for excellence that we do as the Swamp Rabbits organization. We look forward to developing the future Kelly Cup, Calder Cup, and Stanley Cup champions within the Kings organization."