DASH to continue as “Official Mobile Auction Platform of the ECHL”

The ECHL announced today that DASH will continue to serve as the “Official Mobile Auction Platform of the ECHL.”
 
As part of the multi-year agreement, a league-wide ECHL page will continue to be hosted on the DASH website with links to each individual team’s list of sales activations.
 
“ECHL teams and our fans continue to connect on the DASH platform to be offered exclusive merchandise, game-used memorabilia, one-of-a-kind experiences and unique ticket packages throughout the season,” said ECHL Commissioner Ryan Crelin. “The extension of our relationship highlights that DASH has become the marketplace for all things ECHL.”
 
“We’re thrilled to renew our partnership with the ECHL, an organization that shares our passion for bringing fans closer to the game they love,” said DASH Founder Jonathan Hufnagel. “This continued collaboration allows us to elevate the fan experience and create even more exciting opportunities for the teams and fans across the league. We look forward to building on the success we’ve achieved together and taking our partnership to new heights.”
 
About the ECHL
 
Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 29 teams in 22 states and one Canadian province for its 37th season in 2024-25. There have been 752 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 12 who have made their NHL debuts in the 2023-24 season. The ECHL has affiliations with 29 of the 32 NHL teams in 2024-25, marking the 27th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com.
 
About DASH
 
DASH is a fan activation platform built specifically for sports teams and their fans. Teams and fans across college and professional sports, as well as throughout the US and Canada, have had tremendous success enhancing their game day, and non-game day fan experience on the platform. For more information about DASH, visit http://www.winwithdash.com.
 
DASH was founded in 2015 by Jonathan Hufnagel in Plano, Texas. While working for FC Dallas in Major League Soccer, Hufnagel recognized the opportunity to launch DASH. With the prevalence of smartphones in every fan’s hand, he recognized the potential in digitizing team auctions and additional Ecommerce offerings. Through the auctions, fans could connect with their favorite teams in an emotional and engaging way, and at the same time get their hands on the most authentic memorabilia and team experiences. For the teams, they could connect with their fans and drive revenues for other business units of the club, such as merchandise, concessions, sponsorships, and ticket sales.