The ECHL announced today that DASH will continue to serve as the “Official Mobile Auction Platform of the ECHL.”
Under the multi-year agreement, DASH will continue to power the league-wide ECHL marketplace, providing fans with easy access to authentic team auctions, collectibles, ticket offerings and exclusive fan experiences through dedicated pages for each Member Team.
“DASH has been a significant partner to the ECHL and our Member Teams, helping to bring authentic memorabilia and ECHL collectible items directly to our fans,” said ECHL Commissioner Ryan Crelin. “The DASH platform and technology makes it easier than ever for our Teams to offer these unique items and create a seamless fan experience, helping us to continue to build fandom and connection in the markets we serve.”
“The ECHL continues to set the standard for innovation in fan engagement,” said Jonathan Hufnagel, Founder and CEO of DASH. “Every season, teams across the league find new ways to connect with their fans on DASH through unique activations, authentic and game-used memorabilia and enhanced fan experiences. We’re honored to continue supporting those efforts and look forward to helping teams unlock even more opportunities in the seasons ahead.”
About the ECHL
Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 30 teams in 24 states and one Canadian province for its 39th season in 2026-27. There have been 782 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 14 who made their NHL debuts in the 2025-26 season. The ECHL had affiliations with 30 of the 32 NHL teams in 2025-26, marking the 28th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com.
About DASH
DASH is the leading fan activation platform built exclusively for sports organizations and their fans. The platform empowers hundreds of teams across professional and collegiate sports to create engaging digital experiences through live auctions, buy-now sales offerings, game-day activations, and exclusive fan experiences. By combining commerce, fan engagement, and data collection into a single platform, DASH helps organizations generate new revenue while strengthening connections with their fans.
Founded in 2015 and headquartered in Plano, Texas, DASH partners with hundreds of sports organizations throughout North America. Learn more at winwithdash.com.
Thursday, July 16th
DASH to continue as “Official Mobile Auction Platform of the ECHL”
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