2025 ECHL Hockey Summer Meetings presented by Fevo

2:00 p.m. | Ticket Sales Leadership Roundtable | Fontainebleau D

2:00 p.m. | Presidents & General Managers Roundtable | Fontainebleau C

2:00 p.m. | Third Party Licensing Q&A | Fontainebleau B

• Representatives from OT Sports will be available to discuss licensed theme night opportunities for the 2025-26 Season

6:00 p.m. | Welcome Cocktail Reception and Vendors Showcase presented by Prolific 1 | Versailles Ballroom

• Mix and mingle amongst each other and industry vendors - Licensed Merchandise, Sales/Ticket Companies, etc.

8:00 p.m. | Shuttles will run on a loop from Westgate Lakes to ICON Park from 8-11 p.m.

8:30 a.m. | State of the League | Versailles Ballroom

• Ryan Crelin - ECHL Commissioner

10:15 a.m. | Service is a Superpower (former Disney Keynote Speaker) | Versailles Ballroom

• Louie Gravance

11:30 a.m. | MORNING BREAKOUT SESSIONS

BROADCASTERS | Broadcaster Summit & Roundtable | Fontainebleau A

Everett Fitzhugh, Seattle Kraken | Natalie Noury, NESN

• Building Relationships with Other Broadcasters 
• Getting Involved in the Community 
• What it Takes to Advance Your Career 

MERCHANDISE | Driving Sales Beyond Game Day | Fontainebleau C

Bryan Wilson, Durham Bulls | Craig Katz, Toledo Walleye

• Ecommerce Best Practices 
• Utilizing Social Media to Drive Sales
•  Leveraging Specialty/Theme Nights and Branding

TICKET SALES MANAGEMENT | From the Diamond to the Rink: Data-Driven Playbooks for Modern Fan Engagement | Fontainebleau D

Erik Eisenberg, Las Vegas Aviators

• StellarAlgo x Meta Integration Examples
• Know Before You Go Emails- Increase Engagement and Reduce In-Arena Friction 
• Data Appends and Wolf Cycle- Leveraging Additional Technology

TICKET SALES TRAINING | Consultative Selling | Versailles Ballroom

Dennis Fryer, Hustle, Inc.

• How Can We Sell WITHOUT Assumptions? Who Are the People We Buy From?
• What Info Do We Need to Know? What Can We Do to Make Prospects Open Up?

1:00 p.m. | Lunch provided in Drafts Restaurant

2:15 p.m. | AFTERNOON BREAKOUT SESSIONS

COMMUNITY PANEL | Panelists: Kaia Forgét, Orlando City SC | Keshia Woodie, Orlando Magic | Caroline Brinson, Orlando Solar Bears | Moderator: Kendra Douglas, Magic TV | Fontainebleau A

• Sports Properties Can Create Meaningful Connections With Local Communities 
• Building Lasting Relationships Between Teams and Fans Outside of the Stadium 
• Strategies for Using Sports to Promote Social Responsibility and Community Development

CORPORATE SALES | The PEARL Advantage | Fontainebleau C

David Lorenz, Fort Wayne Tin Caps ECHL Panelists: Adirondack, Greenville, Orlando | Moderator: Josh Kleinman, Orlando City SC

• Building Workplace Culture That Inspires People to Grow and Thrive 
• Building Meaningful Relationships With Clients and Coworkers 
• Authenticity Through Leadership

MARKETING/TICKET SALES | How Marketing and Ticket Sales Collaborate to Boost Overall Ticket Revenue | Fontainebleau D

Panelists: Sam Murray, Kathryn Horrigan - Maine Mariners | Brandon Raphael, Austin Karp, Isabelle Pabon - Macon Bacon | Moderator: Steve Delay, The Ultimate Toolkit

• Aligning Marketing and Sales Teams Goals to Maximize Ticket Sales 
• Effective Communication Strategies to Bridge Marketing Campaigns and Sales Targets 
• Tactics for Integrated Promotions that Engage Fans

TICKET SALES TRAINING | Making People Make Decisions | Versailles Ballroom

Dennis Fryer, Hustle, Inc.

• Why Do Sales Reps Fail to Close? What Hurdles Do We Need to Overcome? What’s the “Next Step”?

3:45 p.m. | 2024-25 ECHL Awards presented by SponsorCX | Versailles Ballroom

4:45 p.m. | Women in Sports Networking Event | Fontainebleau D

Meet with women from across the league, and expand your sports business network during this open bar reception

6:00 p.m. | Shuttles will run on a loop from Westgate Lakes to ICON Park from 6pm-12am

7:00 p.m. | ECHL Summer Meetings Mix & Mingle at Ole Red Restaurant | Ole Red - ICON Park

The ECHL will be taking over the 2nd floor lounge of Ole Red from 7-10pm. Free drink tickets and space available on a first come, first served basis

9:00 a.m. | 10x Growth | Versailles Ballroom

Toni Will, Kalamazoo Wings

10:30 a.m. | MORNING BREAKOUT SESSIONS

SOCIAL MEDIA | Consistency & Connection: How the Panthers Built the No. 1 Most Subscribed YouTube account in the NHL | Fontainebleau A

Jason Wise, Florida Panthers | ECHL Presenter: Adirondack Thunder

• Building a Video Strategy That Engages & Connects
• Brainstorming Content That Goes Viral
• Content Strategy Across Social Media Channels

CORPORATE PARTNERSHIPS | Inside the Playbook: How National Brands Build Winning Partnerships in Minor League Sports | Fontainebleau C

Panelists: Jayce Puttick, Advent Health | Tyson Yirak, KFC / Yum Brands | Chelsea Zirpola, Renewal By Andersen Moderator: Jason Smith, SponsorCX

• How Minor League Teams Can Leverage Their Unique Appeal to Attract National Sponsorships
• Brand Alignment, Fan Engagement, and Regional Presence in Partnership Decisions
• Best Practices for Creating Mutually Beneficial Partnerships Between Brands, and Minor Leagues

RECRUITMENT | "Hello, My Name is Gen Z" | Fontainebleau D

David Stillman, Gen Xer | Jonah Stillman, Gen Zer GenGuru

• What Influences Have Shaped This Dynamic Generation 
• What Gen Z Expects From a Career 
• How You Recruit, Retain, and Manage Gen Z

TICKET SALES TRAINING | The Future of Selling: Leveraging Technology | Versailles Ballroom

Erica McKenzie, Minnesota Wild

• Leveraging Email Automation (Our Wild Experiment) 
• The Art of AI, Chatbots and Sales Sequencing Automation 
• Utilizing Your Ticket Platform Partners (IE TM & Fevo) to Enhance Marketing and Sales Efforts 
• Customer Relationship Management Systems- Impact on Sales Strategy

12:00 p.m. | Lunch provided in Drafts Restaurant

1:15 p.m. | AFTERNOON BREAKOUT SESSIONS

CONTENT GENERATION | From Ice to iPhones: Engaging Gen Z Where They Scroll | Fontainebleau D

David Stillman, Gen Xer | Jonah Stillman, Gen Zer GenGuru 

• Marketplace: Customer Service and Sales for Four Generations 
• What It Takes to Connect With Each Generation of Consumers 
• The Biggest Generational Issues for Leaders, Managers, Individuals, and Marketers

HOSPITALITY | The Experience is the Sum of Its Parts | Fontainebleau C

Michael Verlatti, NASCAR | Daryl Motte, Professional Copywriter, Screenwriter and on-Camera Host

• Create Unforgettable Moments: Every Detail Matters 
• Embrace Failure As Fuel: Don’t Be Afraid to Fail Fast & Learn Faster
• Build the Right Team: The Right People Elevate the Work 
• Creativity Over Cash: Budget Helps, But Imagination Builds Magic"

MARKETING | Creating Content That Converts | Fontainebleau D

Stephany Gil De Sucher, Feld Entertainment

• Ads That Drive Ticket Sales 
• How to Test New Creative 
• What We've Learned from High Performing Campaigns 
• Small Budget, Big Impact

GROUP TICKET SALES | 2025 Groupie Awards | Versailles Ballroom

Tara Schwinn, ECHL League Office

• Biggest and Most Creative Group Sales Efforts in Different Categories Across the League 
• Utilizing Technology to Drive Group Sales Initiatives 
• Best Practices for Tracking Group Renewals

2:45 p.m. | Closing Remarks | Versailles Ballroom