The ECHL announced today that XNow has been named the Preferred Verification Partner of the League. 
 
As part of the agreement, XNow will work directly with ECHL Member Teams to seamlessly and accurately verify fan bases and audiences to confirm eligibility for exclusive ticket offers and promotions. XNow helps drive higher incremental ticket sales, enhance the fan experience, and build stronger loyalty across the League. Segments include College Students, Teachers, Healthcare Workers, Seniors, Military & First Responders, College Alumni, Residents and more. There are no upfront charges for the teams to use the platform and set up requires virtually no IT to implement.
 
“XNow is thrilled to partner with the ECHL, a league whose record attendance and expanding markets reflect incredible momentum and fan passion,” said Kim Penny, President of XNow. “Through this partnership, we’re bringing our advanced verification and segmented pricing technology to help teams create deeper fan connections, deliver more personalized experiences, and unlock new revenue opportunities across key demographic segments.”
 
“With some ECHL Teams already utilizing the XNow platform, we are excited to further our relationship with Xnow and allow ECHL Teams access to their streamlined verification technology,” said ECHL Director of Marketing/Team Business Services Tara Schwinn.
 
About the ECHL

Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 30 teams in 23 states and one Canadian province for its 38th season in 2025-26. There have been 775 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including seven who have made their NHL debuts in the 2025-26 season. The ECHL has affiliations with 30 of the 32 NHL teams in 2025-26, marking the 28th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com.
 
About XNow
 
XNow is a SaaS platform focused on eligibility verification, identity management, and proprietary segmented pricing for ticketing, travel, and live events. XNow’s seamless and secure verification technology can validate key audience segments—including Students, Teachers, College Alumni, GenZ aged users, Healthcare Workers, First Responders, and U.S. and Canadian Military—and serves as the official college student verification platform for MLB and MiLB. By enabling teams and event organizers to better understand their fans, XNow empowers them to deliver truly gated offers and personalized messaging that drives far higher engagement, and repurchases loyalty across key demographic segments.