The ECHL announced on Thursday that it has promoted Natalie Bernstein to Vice President of Marketing and Licensing. Bernstein had served as the League’s Director of Licensing and Events since the 2021-22 season after previously serving as Office & Marketing Manager for the previous three seasons.
Bernstein joined the League Office in February 2015 as the Executive/Marketing Assistant.
She is responsible for managing the ECHL Licensing Program, consisting of more than 50 national and local licensees, executing leaguewide sponsorship programs and marketing initiatives, as well as leading efforts on League-hosted events including the annual ECHL Hockey Summer Meetings and All-Star Classic.
Originally from Ashburn, Virginia, Bernstein earned her M.B.A. with a concentration in analytics and strategic management at Villanova University in June 2020 after graduating from James Madison University in 2014 with a bachelor’s degree in sport and recreation management and a minor in business. While at JMU, she worked in the school’s athletics’ department for two years, assisting the Athletic Events and Facilities departments with game days and special events. Bernstein completed an internship with the marketing department of the National Football League’s Washington Redskins, where she assisted with sponsorship activation and community outreach programs.
About the ECHL
Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 28 teams in 20 states and two Canadian provinces for its 36th season in 2023-24. There have been 740 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 13 who have made their NHL debut in the 2022-23 season. The ECHL has affiliations with 28 of the 32 NHL teams in 2023-24, marking the 27th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com as well as on Twitter and Facebook.