SmileDirectClub Named Presenting Sponsor of 2019 Kelly Cup Playoffs

The ECHL announced on Tuesday that the 2019 Kelly Cup Playoffs will be presented by SmileDirectClub for the duration of the postseason campaign.

SmileDirectClub, the pioneer of doctor-directed, remote invisible aligner therapy that’s in the business of spreading smiles, will serve as the exclusive presenting sponsor of the 2019 Kelly Cup Playoffs and will receive branding in conjunction with the Kelly Cup Playoffs logo, along with on-site activations in the arena at ECHL playoff games and fan engagement contests on the league’s digital platforms.

During select games, SmileDirectClub will bring its SmileBus – a mobile SmileShop experience – to offer attendees the opportunity to complete a 3D smile scan and receive professional teeth whitening. Those who book scans, along with current SmileDirectClub members, will have access to exclusive VIP experiences and giveaways.

“Blending the fun of the Kelly Cup Playoffs with a great smile is the perfect fit,” said ECHL Commissioner Ryan Crelin. “Bringing SmileDirectClub to our fans both in-arena and digitally during the most exciting time of year is sure to bring a smile to everyone’s face, which is what we are all about.”

“SmileDirectClub is proud to team up with ECHL during prime time of the season,” said Alex Fenkell, co-founder of SmileDirectClub. “We’re thrilled to have the opportunity to reach ECHL fans and players and spread the message of confidence and empowerment both on and off the ice.”

The partnership, which was orchestrated through the efforts of ROI Sports Marketing Group of New York, N.Y., kicks off on Wednesday, April 10, with 16 teams competing for the right to claim the ECHL’s 31st championship.

About the ECHL

Begun in 1988–89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 27 teams in 20 states and two Canadian provinces for its 31st season in 2018–19. There have been 655 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 14 who have made their NHL debuts in the 2018–19 season. The ECHL has affiliations with 25 of the 31 NHL teams in 2018–19, marking the 22nd consecutive season that the league had affiliations with at least 20 teams in the NHL. Further information on the ECHL is available at ECHL.com as well as on Twitter and Facebook.

About SmileDirectClub

SmileDirectClub was founded on a simple belief: Everyone deserves a smile they love. Recognizing an opportunity to increase access to dental care, the company pioneered the creation of cutting-edge platforms and technology for doctor-directed, remote aligner therapy. With a digital network of more than 240 affiliated licensed dentists and orthodontists overseeing customer treatment, from the taking of impressions made with an at-home kit or receiving a digital scan taken at one of the 200+ SmileShops across the United States and Canada through the end of the customer’s treatment, SmileDirectClub has made orthodontic solutions more affordable and convenient than ever before. SmileDirectClub was founded in 2014 by Alex Fenkell and Jordan Katzman in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CONTACTS and Quicken Loans, and is based in Nashville, Tennessee. For more information visit SmileDirectClub.com.