Schwinn promoted to Director of Marketing and Team Business Services

The ECHL announced on Tuesday that Tara Schwinn has been promoted to Director of Marketing and Team Business Services.

Schwinn initially joined the League staff in December 2021 as Office Manager/Marketing Assistant before being named as Manager of Marketing and Team Business Services in May 2023. She will continue to assist the marketing department on licensing, sponsorship program coordination and planning for League-hosted events, while also being responsible for compiling and distributing internal League reports, administering the sales consulting and training program for Member Teams, and coordinating the ECHL Ticket Sales Management University curriculum, amongst various other tasks provided by the League’s Team Services Department.

She joined the ECHL after completing her Master’s Degree in Global Sports Business at Rutgers University. Schwinn has previous experience with Rutgers Athletics, the United States Amateur Baseball League, PGA of America - NJ Section and Monmouth Race Track. She earned her Bachelor’s Degree in Sport Management from Rutgers.

About the ECHL

Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 29 teams in 22 states and one Canadian province for its 37th season in 2024-25. There have been 752 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 12 who have made their NHL debuts in the 2023-24 season. The ECHL has affiliations with 29 of the 32 NHL teams in 2024-25, marking the 27th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com.